Build custom packs
Build custom daily supplement packs for your nutritional needs.
Finalize order
Finalize your order and wait for your first shipment to show up at your door!
Stay compliant
You will receive text message and email reminders when its time to think about your next order so you never miss a day!
Honest Guidance
We promise to be honest with you. That means transparency on scientific research, product histories and sourcing. We may not have all the answers and science is nuanced, but we will always show our work and tailor the guidance to you as an individual.
Better Ingredients
Our research and development team is obsessive about quality. They’ve dedicated their careers to it and traveled the globe to deliver the most effective, bio-available ingredients. Everything is encapsulated and tested in the United States.
Personalized for you
We’re all unique (hurrah!). But with the differences in our goals and lifestyles, the idea of a mass-market multivitamin is outdated. The most compelling research on supplements is for specific populations. We’ll help find what’s right for you.
Remember your vitamins with the Care/of app
Download our iPhone app to unlock savings, set reminders, and learn how your vitamins boost your health along the way. It’s the easiest way to keep up with your habit.